In this edition, Amelia Dougherty, MBA Candidate 2017, lets us in on what it's like to work as a brand management intern at Hershey's in Hershey, PA.
Facebook might know more about you than Big Brother, which makes it easy for the social media giant to steer advertisers toward likely customers. But Procter & Gamble, the world’s biggest advertising spender, isn’t sure the targeted approach works for all of its household and personal care products. The owner of Crest, Gillette, Downy and other popular brands announced plans this week to move away from narrowly focused ads on
Foreign firms doing business in India are “entering essentially 29 different countries,” Smith School professor Kislaya Prasad says. That’s because tax systems differ state to state in a market otherwise inherently attractive to foreign investment. But a revamping looms. India’s parliament advanced a goods and services tax on Monday that would reduce the complexity of doing business in India.
Recent headlines signal breakfast has been sizzling at U.S. restaurants. But Smith School experts warn that profitably pivoting to meet the demand is not a sure thing for restaurateurs. "Like any other innovation, consumers get used to it and start to lose interest," Smith School professor Janet Wagner says. Dingman Center entrepreneur-in-residence Harry Geller shares three questions that
A strategy firm founded by former Bill Clinton speechwriters has recognized a recent graduate from the University of Maryland's Robert H. Smith School of Business for “giving one of the best undergraduate student commencement speeches of 2016.” Rachel George, who completed dual marketing and English degrees in spring 2016, won second prize in the West Wing Writers inaugural Mortarboard Awards.