News at Smith

Using the Power of Social Media to Enhance Product Innovation

Feb 20, 2014
World Class Faculty & Research


S. Raghu Raghavan, a Smith professor of management science and operations management, has developed a framework for companies to track and incorporate social media influence into product innovation – resulting in better products that more effectively meet the needs of consumers. 

Read more about this research at UMD Right Now.

About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.