NSF Awards Gao a CAREER Grant for Research on Quality
Transparency in Healthcare
A Smith professor’s research proposal on how to improve quality transparency
in healthcare and inform consumer choice has won a prestigious award from the
National Science Foundation.
Guodong (Gordon) Gao, an assistant professor in the Decision, Operations and
Information Technologies Department at the University of Maryland’s Robert H.
Smith School of Business, has been selected for an NSF Faculty Early Career
Development (CAREER) Program award.
Gao, also co-director of the Center for Health Information and Decision
Systems (CHIDS), will use the 5-year, $417,108 award to investigate innovative
mechanisms that can help patients better understand the quality of healthcare
providers, especially user-generated doctor reviews on the Internet.
“Findings from this study will have a direct impact on the policy and
practice of quality transparency in healthcare, which can also help drive down
the costs of care due to medical errors or unnecessary treatments,” said Gao.
“They will be particularly beneficial for senior citizens, who require more
Ritu Agarwal, founding director of CHIDS and the Robert H. Smith Dean's Chair
of Information Systems, said Gao’s work in this area “will significantly advance
CHIDS’ research portfolio and is a powerful affirmation of the importance of
Gao said opportunities in healthcare for technology-mediated collaboration
and communication are unprecedented. “Widespread use of mobile devices, a
growing penetration of wireless broadband and the uptake of social media is
accelerating a ‘health 2.0’ phenomenon by providing consumers with tools to
better manage their health.”
The NSF CAREER Program supports “junior faculty who exemplify the role of
teacher-scholars through outstanding research, excellent education and the
integration of education and research."
Gao’s research on IT's impact on healthcare and innovation, and information
asymmetry challenges in service quality, has been published in such leading
journals as Management Science, Manufacturing & Service Operations Management,
Journal of Management Information Systems, and MIS Quarterly Executive.
About the Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader
in management education and research. One of 12 colleges and schools at the
University of Maryland, College Park, the Smith School offers undergraduate,
full-time and part-time MBA, executive MBA, MS in business, PhD and executive
education programs, as well as outreach services to the corporate community. The
school offers its degree, custom and certification programs in learning
locations in North America and Asia.