Smith Business Close-Up: Writing Skills for Executives
Thursday, June 7, 2012, 7:30 p.m.; Sunday, June 10, 2012,
7:30 a.m.
Writing Skills
for Executives |
|
With digital communications, writing skills for executives are more
important than ever. How can you be sure you’re staying professional
while getting your point across?
In this edition of Smith Business Close-Up with the University of
Maryland’s Robert H. Smith School of Business, Ken White talks about
writing for executives.
White is assistant dean of Marketing Communications at the Smith
School and holds a Ph.D. in communication. He is a branding expert and
teaches executive courses on communications. He previously served as the
chief communication and marketing officer at the University of
Virginia's Darden School of Business, the Virginia Military Institute
and Northwest Missouri State University. A former television anchor and
reporter, he began his career in higher education as a mass
communication professor and department chair.
Smith Business Close-Up is co-produced by the Robert H. Smith School
of Business and Maryland Public Television. The television segment focuses on
the latest thinking in business management, and features in-depth interviews
with Smith School faculty and other members of the school’s community of
business leaders.
Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland
Public Television's Your Business and Money. The program airs at 7:30
p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television
stations throughout Maryland and the Washington, D.C., metropolitan region, including:
- WMPB-TV (Ch. 67), Baltimore
- WMPT-TV (Ch. 22), DC metro/Annapolis
- WCPB-TV (Ch. 28), Salisbury
- WFPT-TV (Ch. 62), Frederick
- WWPB-TV (Ch. 31), Hagerstown
- WGPT-TV (Ch. 36), Oakland
