Smith Business Close-Up: The Rise of E-Tail and Social Shopping
Thursday, December 13, 2012, 7:30 p.m.; Sunday, December 17,
2012, 7:30 a.m.
E-commerce and online sales have revolutionized holiday shopping. First there
was the rise of Cyber Monday, but now the growth of mobile and tablet-based
commerce makes it easier than ever to shop from anywhere at any time. Social
media has accelerated this process, with consumers sharing shopping tips with
friends and retailers offering special deals.
In this edition of Smith Business Close-Up with the University of Maryland’s
Robert H. Smith School of Business, Bill Rand talks about how e-commerce and
social media have revolutionized holiday shopping and the way we buy things
throughout the year.
Rand is an assistant professor of marketing and directs the Smith School’s
Center for Complexity in Business. He studies social networks, geographic
information systems, and the way information spreads on the Internet. Rand also
has an appointment with the University of Maryland Institute for Advanced
Computer Studies, and affiliate appointments with the departments of Decision,
Operations & Information Technology and Computer Science.
Smith Business Close-Up is co-produced by the Robert H. Smith School
of Business and Maryland Public Television. The television segment focuses on
the latest thinking in business management, and features in-depth interviews
with Smith School faculty and other members of the school’s community of
Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland
Public Television's Your Business and Money. The program airs at 7:30
p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television
stations throughout Maryland and the Washington, D.C., metropolitan region, including: