Ken White Named Associate Dean
Ken White, PhD, has been named associate dean of MBA & MS programs at the Robert
H. Smith School of Business. He began his new role on August 8, 2012. White, who
has over 20 years of leadership experience in higher education, spent the last two
years as assistant dean of marketing communications at the Smith School and was
acting assistant dean of development and alumni relations for a year. He has been
a member of the School’s senior leadership team since his arrival.
As associate dean, White will be responsible for leading the school’s full time
and part time MBA programs as well as the MS programs in supply chain management,
finance, accounting, information systems, and marketing analytics.
“Ken is a passionate, talented, experienced, student-centered leader,” said Dean
Anand. “He is committed to delivering the very best educational experience possible
to our students.”
White teaches communication and public relations in the Smith School’s MBA and
executive programs. He earned his PhD in communication from the University of Missouri.
He is a contributing writer to the Washington Post’s “Career Coach” column and a
frequent guest on Maryland Public Television’s Your Money and Business, where he
shares his expertise in executive communication and personal branding. In addition,
White hosts the award-winning Smith Report, the audio podcast that features the
events, news and newsmakers of the Smith School.
He led the charge that got the Smith School included in a five-school, MBA pilot
program sponsored by the Public Relations Society of America, along with the business
schools at Northwestern, Dartmouth, Quinnipiac and University of Texas-El Paso.
Participating schools will teach a course in public relations and reputation management
this year. Then, along with PRSA, the five schools will use their experience to
encourage business schools across the country to include public relations and reputation
management in the curriculum.
Under White’s direction, the marketing communications team greatly increased
awareness of the Smith School. The team partnered with faculty to elevate the school’s
presence in the news media. The “Smith Effect” advertising campaign is recognized
in the current issue of Biz Ed magazine as one of the best campaigns in the business
school arena. On the social media front, marketing communications and the Smith
School recently won the “Twitterer of the Year Award” for being the business school
in the United States that best uses Twitter to communicate with its audiences.
Prior to joining the Smith School, White was vice president for communication
and marketing at the Darden School of Business at the University of Virginia. Throughout
his career he has led teams responsible for student success, curriculum development,
teaching effectiveness, strategic planning, admissions, development, marketing and
About the Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader
in management education and research. One of 12 colleges and schools at the
University of Maryland, College Park, the Smith School offers undergraduate,
full-time and part-time MBA, executive MBA, MS in business, PhD and executive
education programs, as well as outreach services to the corporate community. The
school offers its degree, custom and certification programs in learning
locations in North America and Asia.