Smith Business Close-Up: Building Your Personal Brand
Thursday, May 19, 2011, 7:30 p.m.
Sunday, May 22, 2011, 7:30 a.m.
You spend much of your professional life making sure your organization, its
services and products are branded and differentiated. But how much effort and
thought are you spending on branding and differentiating yourself?
In this edition of Smith Business Close-Up with the University of
Maryland’s Robert H. Smith School of Business, Ken White talks about how to
build your personal brand and what it matters.
Ken White is executive director of Marketing Communications at the University
of Maryland’s Robert H. Smith School of Business. He previously served as the
chief communication and marketing officer at the University of Virginia's Darden
School of Business, the Virginia Military Institute and Northwest Missouri State
University. A former television anchor and reporter, he began his career in
higher education as a mass communication professor and department chair.
Smith Business Close-Up is co-produced by the Robert H. Smith School
of Business and Maryland Public Television. The television segment focuses on
the latest thinking in business management, and features in-depth interviews
with Smith School faculty and other members of the school’s community of
Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland
Public Television's Your Business and Money. The program airs at 7:30
p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television stations throughout Maryland and the
Washington, D.C., metropolitan region, including: