Smith Business Close-Up: Social Media in Business
Thursday, August 18, 2011, 7:30 p.m.; Sunday, August 21,
2011, 7:30 a.m.
Facebook. Twitter. LinkedIn. You probably use social media – or at
least you’ve heard of the major platforms. But how does social media fit
into your business?
In this edition of Smith Business Close-Up with the University of Maryland’s
Robert H. Smith School of Business, William Rand, assistant professor of
marketing, talks about social media at a business tool.
Rand serves as the director of research for the Center for Complexity in
Business, the first academic research center focused solely on the application
of complex systems techniques to business applications and management science.
He also has an appointment with the University of Maryland Institute for
Advanced Computer Studies, and affiliate appointments with the departments of
decision, operations & information technologies and computer science. Over the
course of his research experience, Rand has used computer models to help
understand a large variety of complex systems, such as the evolution of
cooperation, suburban sprawl, traffic patterns, financial systems, land-use and
land-change in urban systems. His current research examines the diffusion of
information across social media platforms.
Smith Business Close-Up is co-produced by the Robert H. Smith School
of Business and Maryland Public Television. The television segment focuses on
the latest thinking in business management, and features in-depth interviews
with Smith School faculty and other members of the school’s community of
Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland
Public Television's Your Business and Money. The program airs at 7:30
p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television stations throughout Maryland and the
Washington, D.C., metropolitan region, including: