Smith School Holds Marketing Academic Research Colloquium

The University of Maryland’s Robert H. Smith School of Business held first Marketing Academic Research Colloquium (MARC) on May 6, 2011. Speakers and attendees included faculty and graduate students from the Smith School, the Smeal College of Business at the Pennsylvania State University, the Tepper School of Business at Carnegie Mellon University, and the Joseph M. Katz Graduate School of Business at the University of Pittsburgh as well as DC area schools.

Prominent researchers in marketing, Roland T. Rust (Smith), Lisa E. Bolton (Smeal), J. Jeffrey Inman (Katz) and Kinshuk Jerath (Tepper) presented cutting edge research findings to those in attendance at the MARC, which took place in Van Munching Hall.

Roland Rust (Smith)

Lisa Bolton (Smeal)