Smith Business Close-Up:
World Cup Marketing – Insights from South Africa
Thursday, June 24, 7:30 p.m.;
Sunday, June 27, 7:30 a.m.;
Monday, June 28, 4:30 a.m.
Nations around the globe are captivated with World Cup fever. For the first time,
the tournament is in South Africa and having big impacts on the country.
In this edition of Smith Business Close-Up, Smith marketing faculty member
Hank
Boyd discusses a recent MBA student trip he led to South Africa to learn about the
marketing surrounding the World Cup.
Boyd is a Tyser Teaching Fellow in the marketing department at the Smith School.
He is also a managing director and principal at Ombudsman LLC, a diversified consultancy.
He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court,
Western District of Wisconsin. His areas of expertise include biotechnology, consumer
behavior, business consulting, pharmaceutical sales, advertising, and market research.
During the course of his academic career, Dr. Boyd has taught over 12,500 students
the intricacies of marketing theory and practice.
Smith Business Close-Up is co-produced by the Robert H. Smith School of
Business and Maryland Public Television. The television segment focuses on the latest thinking in business management,
and features in-depth interviews with Smith School faculty and other members of
the school’s community of business leaders.
Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public
Television's Your Business and Money. The program airs at 7:30 p.m. on
Thursdays and is repeated the following Sunday at 7:30 a.m. and Monday at 4:30
a.m. on public television stations throughout Maryland and the Washington, D.C.,
metropolitan region, including:
- WMPB-TV (Ch. 67), Baltimore
- WMPT-TV (Ch. 22), DC metro/Annapolis
- WCPB-TV (Ch. 28), Salisbury
- WFPT-TV (Ch. 62), Frederick
- WWPB-TV (Ch. 31), Hagerstown
- WGPT-TV (Ch. 36), Oakland
