Smith Business Close-Up
Decision-making Made Easier
Thursday, June 11, 2009, 7:30 p.m.
Sunday, June 14, 2009, 7:30 a.m.
Monday, June 15, 2009, 4:30 a.m.
Life is full of decisions – sometimes tough ones– but those decisions can be
made easier for informed consumers and savvy marketers.
In this edition of Smith Business Close-Up with the University of
Maryland’s Robert H. Smith School of Business,
Rebecca Ratner, associate professor
of marketing, talks about her how people can make better decisions and the ways
in which they can be persuaded toward a particular decision.
Prof. Ratner received a Ph.D. in social psychology and incorporates consumer
psychology principles in her research and teaching. Her research explores
factors underlying suboptimal consumer decision making and focuses on variety
seeking, affective forecasting, and the influence of social norms. This summer
she will lead a three-day workshop on decision making at the Aspen Institute,
delving into how leaders can transform themselves into better decision makers,
whether known biases should be exploited for the greater good, the tradeoffs
faced when allowing others to make decisions. The session will explore these
concepts in the context of real-world applications ranging from fuel-efficient
transportation and financial risk decisions, to decisions about organ donations
Smith Business Close-Up is co-produced by the Robert H. Smith School of
Business and Maryland Public Television. The television segment focuses on the latest thinking in business management,
and features in-depth interviews with Smith School faculty and other members of
the school’s community of business leaders.
Where to watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public
Television's Your Business and Money. The program airs at 7:30 p.m. on
Thursdays and is repeated the following Sunday at 7:30 a.m. and Monday at 4:30
a.m. on public television stations throughout Maryland and the Washington, D.C.,
metropolitan region, including:
WMPB-TV (Ch. 67), Baltimore
WMPT-TV (Ch. 22), DC metro/Annapolis
WCPB-TV (Ch. 28), Salisbury
WFPT-TV (Ch. 62), Frederick
WWPB-TV (Ch. 31), Hagerstown
WGPT-TV (Ch. 36), Oakland