Smith Business Close-Up
Sustainability in Practice
Broadcast Dates:
Thursday, July 9, 2009, 7:30 p.m.
Sunday, July 12, 2009, 7:30 a.m.
Monday, July 13, 2009, 4:30 a.m.
For companies to stay one step ahead of the competition they need to be
innovative – one way to do that is to rethink business models to incorporate
sustainability. This can lead to new efficiencies that add to the firm’s bottom
line, make customers happy and lessen environmental impact as well.
In this edition of Smith Business Close-Up with the University of
Maryland’s Robert H. Smith School of Business,
Rachelle Sampson, assistant professor
in logistics, business and public policy, talks about how sustainability can be
economical.
Professor Sampson currently teaches an MBA course called “The Economics of
Sustainability” that explores the market failures that lead to problems such as
pollution and overuse of natural resources, and the policy solutions that exist.
Sampson’s research focuses on strategic alliances and the organization of
corporate R&D.
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Smith Business Close-Up is co-produced by the Robert H. Smith School of
Business and Maryland Public Television. The television segment focuses on the latest thinking in business management,
and features in-depth interviews with Smith School faculty and other members of
the school’s community of business leaders.
Where to watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public
Television's Your Business and Money. The program airs at 7:30 p.m. on
Thursdays and is repeated the following Sunday at 7:30 a.m. and Monday at 4:30
a.m. on public television stations throughout Maryland and the Washington, D.C.,
metropolitan region, including:
 WMPB-TV (Ch. 67), Baltimore
WMPT-TV (Ch. 22), DC metro/Annapolis
WCPB-TV (Ch. 28), Salisbury
WFPT-TV (Ch. 62), Frederick
WWPB-TV (Ch. 31), Hagerstown
WGPT-TV (Ch. 36), Oakland
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