Smith Business Close-Up
Creating Social Value
Feb. 19, 2009, 7:30 p.m.; Feb. 22, 2009, 7:30 a.m.; Feb. 23, 2009, 4:30 a.m.
More and more organizations are focusing on injecting ideals of social
entrepreneurship, corporate social responsibility and environmental
sustainability into their operations. This good global citizenship intersecting
with successful business practices is the core of social value creation.
In this edition of Smith Business Close-Up with the University of
Maryland’s Robert H. Smith School of Business,
Melissa Carrier discusses how
creating social value is an important business strategy and one the Smith School
is focused on as it prepares students to lead in a world that needs both
economic prosperity and transformative social change. Carrier is joined by Yonas
Beshawred, a Smith senior actively involved in the school’s partnership with the
Ashoka Changemaker Campus program.
Ashoka, a nonprofit network of social entrepreneurs, selected the University
of Maryland as one of four U.S. campuses to participate in its inaugural “Changemaker
Campus” pilot program. The goal is to develop a model for future
university-based initiatives that will promote innovation and social change.
Carrier, executive director of social value creation, is heading up Smith’s
efforts – along with faculty, staff and students from across the University of
Maryland campus – to build on the school’s leadership in programs and research
that encourage the creation of social value and socially responsible business
Smith Business Close-Up is co-produced by the Robert H. Smith School of
Business and Maryland Public Television. The television segment focuses on the latest thinking in business management,
and features in-depth interviews with Smith School faculty and other members of
the school’s community of business leaders.
Where to watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public
Television's Your Business and Money. The program airs at 7:30 p.m. on
Thursdays and is repeated the following Sunday at 7:30 a.m. and Monday at 4:30
a.m. on public television stations throughout Maryland and the Washington, D.C.,
metropolitan region, including:
WMPB-TV (Ch. 67), Baltimore
WMPT-TV (Ch. 22), DC metro/Annapolis
WCPB-TV (Ch. 28), Salisbury
WFPT-TV (Ch. 62), Frederick
WWPB-TV (Ch. 31), Hagerstown
WGPT-TV (Ch. 36), Oakland