Smith Undergrads Compete in Deloitte Consulting LLP
Only one team could take away top honors at the Deloitte Consulting LLP Case
Competition, hosted at the Smith School of Business on Friday, March 6, 2009.
Over 65 Maryland undergraduates (including 45 of Smith's own students)
participated in the competition, which asked students to advise Vibe
Corporation, a server, workstation, and PC provider.
Teams were tasked with the responsibility of guiding the product introduction
process for Techrev, a low-end laptop. The competition was designed to provide a
realistic and meaningful experience in management consulting and demonstrate the
type of analytical thinking that is necessary in the role. Cases were
distributed in written format and described the issue at hand, required
deliverables, and judging criteria. Teams were able to call into a question and
answer session before their presentations.
Each team had 10 minutes to present in front of a panel of judges, including
Deloitte consulting managers Michael Schaffer and Mike Hernandez, and Dr. Joseph
Bailey, Dr. Hassan Ibrahim, Dr. Charles Olson, and Dr. Rhonda Reger of the Smith
School. Members of the winning team each received a $50 American Express gift
The top three teams were:
To prepare for the case, the winning team’s members said they applied
concepts heavily covered in a variety of classes, including Porter’s Five Forces
and just-in-time inventory. The team also reviewed the case materials several
times and met multiple times to brainstorm ideas.
Of their experience, team member Tang said:
“We learned that often times, we won't have complete information. In these
situations, we may have to just fill the gaps with assumptions and continue