“Education and Application” Leads to Success for the terpAMA
terpAMA , the undergraduate student society for the marketing department at the
Robert H. Smith School of Business, has been in focus recently for numerous reasons.
One major accomplishment is its recognition by the American Marketing Association
(AMA) as one of the top 16 collegiate chapters in the country this year. Mary B.
Harms, a co-faculty advisor for the association, pointed out that the association
has also been acknowledged nationally as the most revitalized chapter and has been
recognized for excellent planning, tremendous member involvement and for its “rich”
The association, with more than 100 members, is one of the largest and most active
student organizations at the Smith School. The association indulges in numerous
activities aimed at not only helping the freshmen and sophomores understand marketing,
but also provides them a platform for practicing and applying the concepts learned
in class to practical business scenarios. Additionally, it provides the members
opportunities such as resume building and interviewing skills workshops, discussion
panels where the marketing faculty and MBA candidates share their views, experiences
and provide invaluable insights on marketing. Through such forums, the students
also get to interact with people from diverse functions such as market research,
sales, retailing, advertising, Web-based marketing - all of which play an important
role in the bigger marketing domain.
As part of its endeavors towards keeping the students close to the larger AMA
community and also to the industry, the terpAMA takes around 15 student members
of the association to the annual national conference of the AMA at New Orleans.
The association is also acknowledged for being one of the first to organize the
annual New York trip, an event which takes the students further close to the marketing
Monisha Tripathi, the president of the terpAMA says that as part of the trip
this year, the students would be visiting firms such as MTV, New World Stages and
TBWA\Chiat\Day, a top advertising firm. Through this trip, the students get the
opportunity to interact with the industry professionals, benefit by the exposure
to the marketing domain and also gain access to a network of successful individuals
who can help them succeed in their careers. The association’s resource rich Web
site further provides its members access to a job page to assist them in their job
As a part of providing its members real-world experience and also serving the
community, the terpAMA will assist the town of Chevy Chase, MD, with research for
their new carbon dioxide reduction project, as part of the Chevy Chase Challenge,
this year. The students will engage in this initiative to come up with a strategic
plan based on extensive marketing surveys to encourage homeowners to undertake energy
audits and contribute towards making their city more environmentally friendly. This
project is just another example of how the association values and promotes social
responsibility and grooms future leaders by providing hands on experiential learning,
and also works towards contributing to the society.
On being asked about how the association has undergone such an amazing transformation
to its current form, Mary Harms expressed that the faculty advisors together with
the board members of the association have taken major steps towards making the association
more professional. The board members meet every week and the faculty advisors meet
the key members of the executive council regularly to discuss and plan the activities.
The association is very conscientious about working with a national organization
and is committed towards keeping the terpAMA at the top in all aspects, be it chapter
planning, fund raising, the annual events or student involvement activities.
Given the benefits of being a part of such an engaging association, around 60-80
percent of the members attend the meetings of the organization regularly and participate
actively, which are excellent figures for such a vast organization by any standards.
Keeping in line with this years’ theme, “Education and Application,” the association
plans to keep its members engaged and challenged by the experiential immersive learning
and will continue to strive towards taking the organization further up the “sweet
sixteen” ladder of the AMA.
Siddhartha Jain, MBA Candidate 2010, Smith Media Group