“Cases and Beer”
Net Impact Club Hosts Discussion on Global Business

On April 18, 2008 the Net Impact Club of the Robert H. Smith School of Business at the University of Maryland hosted a “Cases and Beer” discussion on the social and economic costs of doing business globally. The case being discussed centered on Yahoo! and their experience doing business in China. Was Yahoo’s compliance with the Chinese government’s request to share personal information with them with regards to their censorship policy? The discussion was moderated by Smith faculty member Shreevardhan Lele, Tyser Teaching Fellow.

Lele led the group in a debate on the Yahoo case centering it on several frameworks to analyze the issues and facts. First, Lele surveyed the group for issues and concerns about Yahoo’s actions from the group’s perspective. Ranging from cultural self-righteousness to censorship to privacy issues, the group built a list of concerns about Yahoo’s behavior from a U.S. perspective that could be broadly re-applied to other cases. Lele then spoke on the differences between cultures and rules and how businesses need to consider the social costs of doing businesses in other nations.

Next, Lele led the group into an analysis from legal, economic and ethical perspectives. Yahoo’s actions were legal in China, but many in the group argued that they would be illegal in the U.S. However, Lele showed the group that there would be no basis for legal action in the U.S. since the incident happened in China. From an economic standpoint, the group determined that cooperation with the Chinese government is a requirement for doing business in China. Lastly, from an ethical standpoint, the views on Yahoo’s actions varied widely. As Lele framed it, the ethical issue all depends on how it is framed, what the ethical hierarchy is, and how it translates to society.

Lele concluded the discussion by noting that each player involved has different values and institutions that guide their decision making. This case clearly shows that these differ across people, companies, and nations. The practices, norms, and rules that may be followed and accepted in one place or situation may not translate to another.

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▓ Adam Weiner, MBA Candidate 2009, Smith Media Group