
PWC's Jude Curtis Speaks at Business
Ethics Lecture Series

Jude A. Curtis, chief ethics and
compliance officer for
PricewaterhouseCoopers (PWC), was the
guest speaker at the Smith School’s
Spring Business Ethics Lecture Series on
Feb. 11, 2008. Curtis, a lawyer by
training and experience, shared his
thoughts with Smith students on
professionalism and the role of ethics
in the accounting profession and in
business in general. Curtis’ primary
responsibility is “to make certain that
our people who service clients in these
roles understand their compliance and
ethics responsibilities and obligation
to our clients, their colleagues, our
firm, and themselves.”
Curtis began by talking about the
role of judgment and integrity in the
profession of accounting. He stressed
the importance of a “judgment that is
based on a strong ethical framework,
judgment that is consistently applied,
judgment that creates and sustains your
personal reputation for quality and
integrity, and judgment that leads to
trust.” Curtis feels that trust is very
important in accounting. As accounting
professionals, students will have two
key roles that include providing
independent assurance of financial data
and objective advice to clients. Curtis
insists that with these roles come a
number of responsibilities, which need
to be fulfilled in order to facilitate
trust in capital markets.
Curtis discussed a number of famous
ethical scandals and pointed out that
many of them were started by people who
thought they would never become involved
in anything illegal. Many ethical
violations often grow out of minor
transgressions and tend to snowball on
the perpetrators, said Curtis. Curtis
noted that according to a study done by
the Ethics Resource Center, which shows
that while most people consider
themselves to be ethical; they reported
frequent observations of unethical
behavior occurring in the workplace.
Curtis warned that most ethics
violations are committed by ethical
people who cross the line and engage in
inappropriate behavior. “It is often an
error in judgment, or a misconception
about what is acceptable, or the
consequence of taking a shortcut when
pressed for this, or in many cases, what
I would characterize frankly as a stupid
mistake,” Curtis said.
Instances of unethical behavior are
often a product of the culture that
surrounds the employees. Curtis listed
the four major components of a strong
ethical culture and showed statistics
that demonstrated how instances of
reported unethical behavior are
drastically different in firms where
there is a strong ethical culture as
opposed to a weak one.
Curtis closed his lecture by talking
with students about an area he calls
“the grey zone.” According to Curtis,
most decisions people in business are
forced to make are not black and white,
instead they fall into an area in
between. At PWC, Curtis has an ethics
program called “Navigating the Grey” in
which the firm’s values are articulated
and principles are provided to help
guide employees. Curtis encouraged the
students in attendance to seek out other
opinions when faced with a difficult
decision—to seek help and not go it
alone.
Join us for these upcoming
speakers in
Van Munching Hall's Howard Frank
Auditorium (1524) from 5:30 - 7:30
p.m.
Date: March 24, 2008
Speaker: Lori Golden, Ernst &
Young
Topic: Disability issues
Date: April 21, 2008
Speaker: Dean W. Krehmeyer,
Executive Director, Business
Roundtable Institute for Corporate
Ethics
Related Stories:
►Fall
2007 Ethics Lecture Series
►Spring 2007
Ethics Experiential Learning Module for
MBAs
►Fall
2006 Ethics Lecture Series
►Spring 2006
Ethics Lecture Series
▓ Adam Weiner,
MBA Candidate 2009, Smith Media
Group
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