WUSA-TV News Features Professor
Roland Rust's
Research on Feature Fatigue
On
March 8, 2006, WUSA-TV, Channel 9 in
Washington, D.C., showcased research by
Roland Rust, Holder of the David Bruce
Smith Chair of Marketing; Rebecca
Hamilton, assistant professor;
and Debora Viana
Thompson, doctoral student; on
feature fatigue, or the phenomena of too
many product features turning consumers
off. Television news anchor Bruce Leshan
interviewed Rust at his office in Van
Munching Hall where Rust showed examples
of products suffering from feature
overload as well as those that offer a
better experience for users because of
their simplicity.
Click here to see the video
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Related Stories:
National Public
Radio Features Smith Research on
Feature Fatigue
Smith Business Magazine: Feature
Fatigue (Spring 2005)
