Smith's Marketing Program Cited Among 13 Best by BusinessWeek Online

BusinessWeek online's "MBA Insider" cites the Smith School as one of 13 business schools receiving "high marks from graduates for exceptional marketing coursework as part of an MBA." The "MBA Insider," recently introduced by BusinessWeek, is a premium online guide that gives readers detailed information about b-school programs, applications, interviews, admissions, alumni advancement and other topics of interest to potential MBA students.

The Smith School is among just 13 top business schools featured the marketing section of "MBA Insider." The article cites the school's "active marketing group plus specialists in Internet-based services for consumers." The article also notes the school's Netcentric Behavioral Laboratory and includes quotes from Roland Rust, holder of the David Bruce Smith Chair in Marketing, and director of the school's Center for Excellence in Service.

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