Smith School to Host Marketing Symposium on March 9

The University of Maryland's Robert H. Smith School of Business and the College of Behavioral and Social Sciences are hosting a special day-long marketing symposium on Friday, March 9, 2012, on "Addressing Social, Business and Economic Issues via Research in Judgment and Decision Making." Decisions have serious consequences, including for health, relationships, financial well-being, national security, business, economics, politics and the environment. What does state-of-the-art research have to say about human judgment and decision making? And what are implications of these recent findings for individuals and for policy makers?

Members of the Smith community are encouraged to attend a special panel discussion moderated by award-winning New York Times columnist David Brooks from 1:30 to 2:30 p.m. in the Frank Auditorium (1524 VMH). The panel will include four prominent researchers from Columbia University and the University of Pennsylvania, who will discuss how their research on judgment and decision making can be usefully applied to social, economic and business issues. The panel is part of the day-long symposium.

Speakers

• Eric J. Johnson, Columbia University
• Barbara Mellers, University of Pennsylvania
• Philip E. Tetlock, University of Pennsylvania
• Elke U. Weber, Columbia University

Moderator

• David Brooks, The New York Times

Please register online (this is a free event, but registration is required).