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Smith Business Close-Up: Writing Skills for Executives

Jun 10, 2012
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Thursday, June 7, 2012, 7:30 p.m.; Sunday, June 10, 2012, 7:30 a.m.

With digital communications, writing skills for executives are more important than ever. How can you be sure you’re staying professional while getting your point across?

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Ken White talks about writing for executives.

White is assistant dean of Marketing Communications at the Smith School and holds a Ph.D. in communication. He is a branding expert and teaches executive courses on communications. He previously served as the chief communication and marketing officer at the University of Virginia's Darden School of Business, the Virginia Military Institute and Northwest Missouri State University. A former television anchor and reporter, he began his career in higher education as a mass communication professor and department chair.

Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.

Where to Watch

Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:

  • WMPB-TV (Ch. 67), Baltimore
  • WMPT-TV (Ch. 22), DC metro/Annapolis
  • WCPB-TV (Ch. 28), Salisbury
  • WFPT-TV (Ch. 62), Frederick
  • WWPB-TV (Ch. 31), Hagerstown
  • WGPT-TV (Ch. 36), Oakland
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About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.