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Smith Business Close-Up: Social Media in Business

Aug 18, 2011
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Facebook. Twitter. LinkedIn. You probably use social media – or at least you’ve heard of the major platforms. But how does social media fit into your business?

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, William Rand, assistant professor of marketing, talks about social media at a business tool.

Rand serves as the director of research for the Center for Complexity in Business, the first academic research center focused solely on the application of complex systems techniques to business applications and management science. He also has an appointment with the University of Maryland Institute for Advanced Computer Studies, and affiliate appointments with the departments of decision, operations & information technologies and computer science. Over the course of his research experience, Rand has used computer models to help understand a large variety of complex systems, such as the evolution of cooperation, suburban sprawl, traffic patterns, financial systems, land-use and land-change in urban systems. His current research examines the diffusion of information across social media platforms.

Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.

Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:

  • WMPB-TV (Ch. 67), Baltimore
  • WMPT-TV (Ch. 22), DC metro/Annapolis
  • WCPB-TV (Ch. 28), Salisbury
  • WFPT-TV (Ch. 62), Frederick
  • WWPB-TV (Ch. 31), Hagerstown
  • WGPT-TV (Ch. 36), Oakland

About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.