All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets?
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Wendy Moe, associate professor of marketing, discusses how organizations can use interactions that happen with their brand on social networks.
Dr. Moe’s research interests lie in modeling online consumer shopping behavior and early sales forecasting. Her current research focuses on technology enabled measures of early product success and examines online product reviews and search engine activity as predictors of future sales. Moe is organizing an Oct. 1, Social Media Forum conference at the Smith School that will have business practitioners discussing social media strategy.
Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.
Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. and Monday at 4:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:
- WMPB-TV (Ch. 67), Baltimore
- WMPT-TV (Ch. 22), DC metro/Annapolis
- WCPB-TV (Ch. 28), Salisbury
- WFPT-TV (Ch. 62), Frederick
- WWPB-TV (Ch. 31), Hagerstown
- WGPT-TV (Ch. 36), Oakland