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Smith Business Close-Up: The Rise of E-Tail and Social Shopping

Dec 17, 2012
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Thursday, December 13, 2012, 7:30 p.m.; Sunday, December 17, 2012, 7:30 a.m.

E-commerce and online sales have revolutionized holiday shopping. First there was the rise of Cyber Monday, but now the growth of mobile and tablet-based commerce makes it easier than ever to shop from anywhere at any time. Social media has accelerated this process, with consumers sharing shopping tips with friends and retailers offering special deals.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Bill Rand talks about how e-commerce and social media have revolutionized holiday shopping and the way we buy things throughout the year.

Rand is an assistant professor of marketing and directs the Smith School’s Center for Complexity in Business. He studies social networks, geographic information systems, and the way information spreads on the Internet. Rand also has an appointment with the University of Maryland Institute for Advanced Computer Studies, and affiliate appointments with the departments of Decision, Operations & Information Technology and Computer Science.

About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.