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Smith Business Close-Up: Digital vs. Traditional Content: Replacement or Complement?

Sep 29, 2011
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The ways we consume information have expanded drastically in the past decade – with digital formats of everything from movies to newspapers widely available, as well as special devises like the Apple iPad and Kindle reader to view them. But these new formats haven’t yet entirely replaced the old.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, P.K. Kannan talks about his research that explores under what conditions consumers would buy both traditional and digital formats of content.

Kannan and Amna Kirmani, both marketing professors at the Smith School, conducted the research. Their findings challenge the conventional wisdom that would suggest digital formats serve as substitutes for traditional formats of content. Kannan’s recent research has explored topics related to new product/service development, design and pricing digital products and product lines, marketing and product development on the Internet, e-service, and customer relationship management (CRM) and customer loyalty. He is chair of the department of marketing.

Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.

Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:

  • WMPB-TV (Ch. 67), Baltimore
  • WMPT-TV (Ch. 22), DC metro/Annapolis
  • WCPB-TV (Ch. 28), Salisbury
  • WFPT-TV (Ch. 62), Frederick
  • WWPB-TV (Ch. 31), Hagerstown
  • WGPT-TV (Ch. 36), Oakland

About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.