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Smith Business Close-Up: Bias in the Hollywood Ratings Game

Feb 25, 2010
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It’s Hollywood awards season. With the glow just wearing off from the Golden Globes and the Academy Awards quickly approaching, the year’s top films are vying for top honors. Aside from how well they do in the awards, how well films do at the box office depends in part on what parental guidance rating they carry.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. David Waguespack talks about his new research that delves into the Motion Picture Association of America’s parental guidance system.

Professor Waguespack is a recognized expert in film production and distribution, internet technology development, international patenting, and environmental management.

Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.

Where to watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. and Monday at 4:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:

 WMPB-TV (Ch. 67), Baltimore 
 WMPT-TV (Ch. 22), DC metro/Annapolis 
 WCPB-TV (Ch. 28), Salisbury 
 WFPT-TV (Ch. 62), Frederick 
 WWPB-TV (Ch. 31), Hagerstown 
 WGPT-TV (Ch. 36), Oakland

About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.