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Research@Smith: Spring 2012

May 01, 2012
World Class Faculty & Research

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Managing the Message
Firms can influence media coverage after wrongdoing by carefully choosing the type of information released to the press.

Item-Based Loyalty Programs
Customers are more responsive to reward point programs than to price discounts of the same monetary value.

New Book: “Surviving Disruptive Technologies”
Companies succeed or fail based on how they handle emerging technologies.

Research Briefs

Smith Expert Commentary

Featured Researchers

Executive Profile: Sandra Brummitt, Director of Investor Relations, Constellation Energy

Dean's Column

About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.