Smith’s marketing department has successfully recruited several active assistant professors over the past three years. Michael Trusov, who received his PhD from UCLA’s Anderson School of Management in 2007, studies Internet social networks and online word of mouth and has received several awards and mentions for his publications. Yogesh Joshi, a 2007 graduate of the Wharton School at the University of Pennsylvania, has already published several papers in top journals on competitive marketing strategies, market entry and product diffusion. Tao Chen, who joined the Smith School in 2008 after receiving her PhD from Carnegie Mellon University, has been successfully publishing papers on the dynamic effects of pricing and promotion strategies. Anastasiya Pocheptsova, a 2008 graduate of Yale University, has enlightened readers of the Journal of Consumer Research and the Journal of Marketing Research with her research on consumers’ hedonic experiences and judgments. Finally, William Rand, who joined the Smith School in 2008 after receiving his PhD from the University of Michigan, uses computational modeling techniques like agent-base modeling in his research and currently serves as the Research Director of the Center for Complexity in Business.
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