Smith School Hosts Top International Service Marketing
17th Annual Frontiers in Service Conference Held at Founder Roland Rust’s
College Park, Md. – Oct. 2, 2008 – The University of Maryland’s Robert H.
Smith School of Business hosts the 17th annual Frontiers in Service Conference,
Oct. 2-5. Considered the world’s leading annual international conference on
service research, this year’s conference will draw attendees from around the
globe. The conference is sponsored each year by the Center for Excellence in
Service at the University of Maryland, and in previous years has been held in a
variety of locations, including the Netherlands and Australia. This year’s
co-sponsors of the conference include IBM, the National Science Council of
Taiwan, the American Marketing Association, and the Institute for Operations
Research and the Management Sciences (INFORMS). The conference will be held at
the Smith School’s College Park, Md. main campus and the Hyatt Regency in
Distinguished University Professor Roland Rust, chair of the marketing
department at the Smith School and executive director of the Center for
Excellence in Service, founded the Frontiers in Service Conference in 1992. It
features an international mix of business people and academics, and a
cross-functional list of topics, including service science, service marketing,
service operations, service human resources, service information technology,
e-service, service innovation, and customer relationship management. Speakers at
the conference include many of the world’s leading service experts, including
high-ranking executives and prominent academics.
This year’s featured speakers include Joe Doyle, director of the Governor’s
Office of Customer Service for the state of Georgia; Bob Vastine, president of
the Coalition for Service Industries; Barbara Alving, director of the National
Center for Research Resources at the National Institute of Health; Chris
Volinsky, director of the Statistics Research Department at AT&T Labs; David
Hashim, CEO of Veritas Architects; and Mark Haselkorn, director of the
University of Washington’s Interdisciplinary Program on Humanitarian Relief.
The conference will highlight the latest thinking in service, particularly
those that combine aspects of technology, social science and business.
Conference attendees will consist of both academicians and practitioners.
Academic research will be presented, and this year a “Best Practitioner Paper”
will be awarded to the best presentation submitted by a business practitioner.
Conference founder Rust — one of the world’s top scholars of service
marketing — also co-founded the Smith School’s sponsoring Center for Excellence
in Service, now directed by associate professor and conference co-chair P.K.
Kannan. The center is a nonprofit organization composed of individuals dedicated
to service strategy and research. It combines its unique perspective of customer
point-of-view and an exploration of a variety of services to provide business
leaders and academics with the latest knowledge in service research. The
interactive sessions create a lively academic-practitioner dialog.
About the University of Maryland’s Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized
leader in management education and research. One of 13 colleges and schools at
the University of Maryland, College Park, the Smith School offers undergraduate,
full-time and part-time MBA, executive MBA, executive MS, PhD and executive
education programs, as well as outreach services to the corporate community. The
school offers its degree, custom and certification programs in learning
locations on three continents — North America, Europe and Asia.