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"Green" Internet Provider Wins
University of Maryland Business Competition
Under Armour’s Kevin Plank and BB&T
Sponsor Third Annual Event
College Park, Md. – April 15, 2008
– Environmentally friendly Internet
provider Anaptyx
won the top prize in
this year’s Cupid’s Cup business
competition on April 11, hosted by the
Dingman Center for Entrepreneurship at
the University of Maryland’s Robert H.
Smith School of Business. School alumnus
Kevin Plank, chief executive and founder
of sports apparel maker Under Armour,
donated the $22,500 in prize money to
the winning student- and alumni-run
startup companies.

This year, the
contest was preceded by the BB&T
Business Invitational, a showcase of
Dingman-affiliated companies, which
attracted local entrepreneurs,
investors, students and university
community members.
“It’s important to recognize the hard
work and entrepreneurial spirit of the
young men and women who will become the
future business leaders of tomorrow,”
said Plank, CEO and founder of Under
Armour. “All of this year’s participants
showed the intuition and perseverance to
be great leaders and I look forward to
watching them on their road to success.”
Plank, a 1996 graduate, presented the
$15,000 first prize and trophy cup to
Anaptyx founder Jonathan Rust, a
part-time Smith MBA student, and a
$7,500 check to runner-up Web site
company Maverick Development Inc. For
the final round of the competition, five
teams each had eight minutes to present
their business plans before judges and a
sizable crowd at the Smith School. Other
finalists were A Slice of Paradise, a
handbag and accessories retailer; BlueTree Marketing Corp., a Web
auctioneer for nonprofit fundraisers;
and College Magazine, publisher of a
magazine and Web products aimed at
undergraduate students. A Slice of
Paradise won the $5,000 people’s choice
prize after an audience text-message
vote.
“Congratulations to this year’s
winners and participants,” said Asher
Epstein, managing director of the
Dingman Center for Entrepreneurship.
“This competition highlights the
enormous growth potential of these
companies and is another example of the
center’s efforts to provide hands on
entrepreneurial experience to our
students.”
The competition, now in its third
year, got its name from one of Plank’s
early entrepreneurial ventures, a
Valentine’s Day rose sale business
called Cupid’s Valentine the started
while and undergraduate at the
University of Maryland. This small
business earned him more than $20,000
during his four years at the university
and helped fund his ultimate
entrepreneurial venture, Baltimore-based
Under Armour.
Plank has been a longtime supporter
of the Smith School and the Dingman
Center, donating $75,000 last fall,
which helped create an endowment fund
that the center uses to invest in viable
startup businesses.
In addition to funding, the Smith
School’s Dingman Center provides both
MBA and undergraduate students with
access to mentoring and weekly
opportunities to pitch their business
ideas for feedback from experienced
entrepreneurs-in-residence. The school’s
programs are rated among the top in the
nation for entrepreneurship, according
to rankings by U.S. News & World Report,
Entrepreneur magazine and The Princeton
Review, and Fortune Small Business.
About the University of Maryland’s
Robert
H. Smith School of Business
The Robert H. Smith School of
Business is an internationally
recognized leader in management
education and research. One of 14
colleges and schools at the University
of Maryland, College Park, the Smith
School offers undergraduate, full-time
and part-time MBA, executive MBA,
executive MS, PhD and executive
education programs, as well as outreach
services to the corporate community. The
school offers its degree, custom and
certification programs in learning
locations on three continents — North
America, Europe and Asia.
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