For companies to stay one step ahead of the competition they need to be innovative – one way to do that is to rethink business models to incorporate sustainability. This can lead to new efficiencies that add to the firm’s bottom line, make customers happy and lessen environmental impact as well.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Rachelle Sampson, assistant professor in logistics, business and public policy, talks about how sustainability can be economical.
Professor Sampson currently teaches an MBA course called “The Economics of Sustainability” that explores the market failures that lead to problems such as pollution and overuse of natural resources, and the policy solutions that exist. Sampson’s research focuses on strategic alliances and the organization of corporate R&D.