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Smith Business Close-Up Decision-making Made Easier

Jun 11, 2009
World Class Faculty & Research

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Broadcast Dates: 
Thursday, June 11, 2009, 7:30 p.m.
Sunday, June 14, 2009, 7:30 a.m.
Monday, June 15, 2009, 4:30 a.m.

Life is full of decisions – sometimes tough ones– but those decisions can be made easier for informed consumers and savvy marketers.

In this edition of Smith Business Close-Upwith the University of Maryland’s Robert H. Smith School of Business, Rebecca Ratner, associate professor of marketing, talks about her how people can make better decisions and the ways in which they can be persuaded toward a particular decision.

Prof. Ratner received a Ph.D. in social psychology and incorporates consumer psychology principles in her research and teaching. Her research explores factors underlying suboptimal consumer decision making and focuses on variety seeking, affective forecasting, and the influence of social norms. This summer she will lead a three-day workshop on decision making at the Aspen Institute, delving into how leaders can transform themselves into better decision makers, whether known biases should be exploited for the greater good, the tradeoffs faced when allowing others to make decisions. The session will explore these concepts in the context of real-world applications ranging from fuel-efficient transportation and financial risk decisions, to decisions about organ donations and health. 

Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.

Where to watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. and Monday at 4:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:

 WMPB-TV (Ch. 67), Baltimore 
 WMPT-TV (Ch. 22), DC metro/Annapolis 
 WCPB-TV (Ch. 28), Salisbury 
 WFPT-TV (Ch. 62), Frederick 
 WWPB-TV (Ch. 31), Hagerstown 
 WGPT-TV (Ch. 36), Oakland

About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.