Media Alert: November 5, 2012
Smith School Experts Available Election Night

Experts in the University of Maryland’s Robert H. Smith School of Business are available through election night to comment on topics related to closing campaign activity and the outcome of the presidential election.

Financial-Economic Policy Implications

Bill Longbrake, 206-588-9044, Wlongbrake@rhsmith.umd.edu
A Smith executive-in-residence and former FDIC chief financial officer, he has extensively served academic, business and public policy institutions, covering finance and investments, macroeconomics and monetary policy, risk management, housing and public policy.
Bio: www.rhsmith.umd.edu/finance/faculty/longbrake.aspx

Cliff Rossi, 301-908-2536, crossi@rhsmith.umd.edu
A Tyser Teaching Fellow and Smith executive-in-residence, he has insight from 25 years in senior risk management and credit positions at Citigroup, Washington Mutual, Countrywide, Freddie Mac and Fannie Mae, Rossi can break down rhetoric encompassing market regulation and related issues involving such sectors as banking, real estate and small business. He writes the weekly Risk Doctor column for American Banker and is a frequent source/contributor on outlets from Bloomberg, CSPAN and CNN to Canada's Business News Network.
Bio: www.rhsmith.umd.edu/finance/faculty/rossi.aspx

David Kass, 202-841-9324, dkass@rhsmith.umd.edu
A Tyser Teaching Fellow in finance, he has held senior positions with the Federal Trade Commission, General Accounting Office, Department of Defense, and the Bureau of Economic Analysis. His teaching includes MBA-level financial restructuring and strategy and investment management, and he has launched a Smith School “Warren Buffett” blog. He has appeared on Bloomberg TV, CNBC, PBS Nightly Business Report and others. A Harvard MBA classmate of Mitt Romney, he discussed the election recently on Maryland Public Television.
Bio: www.rhsmith.umd.edu/finance/faculty/kass.aspx
Twitter: twitter.com/DrDavidKass

Social Media’s Effect

Bill Rand, 734-717-7965, wrand@rhsmith.umd.edu
Assistant professor of marketing and Center for Complexity in Business director, he has received research awards from Google/WPP, the National Science Foundation and the Marketing Science Institute related to IT and social media. He discusses social media’s role in the presidential campaign here.
Bio: www.rhsmith.umd.edu/marketing/faculty/rand.aspx

Campaign/Advertising Strategy and Effects

Hank Boyd, 240-464-7768, hboyd@rhsmith.umd.edu
A Tyser Teaching Fellow and associate chair of Smith’s marketing department, his expertise covers consumer behavior, business consulting, advertising, market research and more. His election 2012 Nov. 5, 2012 commentary on presidential candidate branding has appeared through several media outlets, including Maryland Public Television.
Bio: www.rhsmith.umd.edu/marketing/faculty/boyd.aspx

About the Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.