Book Discussion: Tata Group’s Success Formula

Tata Group acquisitions such as Jaguar Land Rover may finally have American consumers taking notice of the Indian company as a global force. The company has been a subject of an in-depth study on how to transform large corporations by Sunil Mithas, professor of information systems at the University of Maryland’s Robert H. Smith School of Business.

In this segment of Smith Business Close-Up, host Jeff Salkin sits down with Mithas to discuss his new book, “Dancing Elephants and Leaping Jaguars.” It documents the leadership strategies and management interventions that drove Tata’s growth following the liberalization of the Indian economy in the early 1990s.

Mithas’ book gives “a framework for organizations to rediscover their potential and charge ahead using the levers of business excellence and innovation.” He points to the success of Indian giant Tata Group, a company whose revenues have multiplied 10-fold since 2002 to $103 billion today.