This week’s episode features Glen Hellman, CEO & Founder of Driven Forward LLC, which provides strategic planning, interim executive leadership, executive coaching and development services for technology-oriented, venture-capital backed companies. In this episode Hellman tackles the topic of pitching. He explains that using story-telling to engage the reptilian brain in your audience helps move people toward action and increases your chances of wooing investors.
Adweek's list of the 10 best ads from 2016 runs the emotional gamut. There is comedy. There's drama. There's even a bit of spy intrigue. If that mix sounds a little like the box office for any given year, that's no surprise, says Smith School marketing professor Henry C. Boyd III "More and more we are seeing spots that are more than a commercial. They are minimovies," he
Smith student Philip Peker ’18 writes about the Design Fellows Graduation Celebration on Dec. 12, 2016, at the University of Maryland’s Robert H. Smith School of Business.
It's almost a new year, and across the University of Maryland's Robert H. Smith School of Business, some prognosticating has begun. We asked a group of professors to look ahead at the trends and developments we might see in the next 12 months. They turned their focus to the stock market, tax policy, Amazon, McDonald's, finance, real estate, Obamacare and more. Here's what they said.
Wells Fargo’s recent “living will” stumble is just that, so look for the San Francisco-based company to submit a satisfactory financial crisis contingency plan to regulators the next time around, says Smith School finance professor David Kass. Wells Fargo failed to meet Federal Reserve and FDIC standards for a living will – a key requirement under Dodd-Frank, as a big bank’s plan for unwinding in a financial crisis minus
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.