News at Smith


Jan 30, 2015

Super Bowl advertisers drop $4.5 million per 30-second spot, so why are they showing more and more sneak peeks before kickoff? David Godes, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, says a tradeoff has emerged among companies anxious to win post-game polls.

Jan 30, 2015
Top News

COLLEGE PARK, Md. (Jan. 30, 2015) — Executive education activity at the University of Maryland’s Robert H. Smith School of Business grew by more than 22 percent in 2014— eclipsing the 7 percent industrywide rate, according to the International Consortium for Executive Education (UNICON).

Jan 29, 2015

Logistics Professor Philip T. Evers, who has taught sports business at the Smith School, tackles five Super Bowl questions: 1. Who will win? 2. What is the economic impact of hosting the game? 3. Is Super Bowl advertising a good investment? 4

Jan 29, 2015

Annapolis, Md., is the latest city to join the fight against Uber. But abiding by government regulations isn't part of the company's long-term strategy, says Smith Professor Brent Goldfarb. He says Uber is betting its popularity will lead to changes in the regulation of the taxicab industry. "I don't expect Uber drivers to change their behavior

Jan 28, 2015
World Class Faculty & Research

Roland Rust, active with research and academic institutions in England and the Netherlands, is one of two people this year to be elected a Fellow of the European Marketing


About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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