Super Bowl advertisers drop $4.5 million per 30-second spot, so why are they showing more and more sneak peeks before kickoff? David Godes, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, says a tradeoff has emerged among companies anxious to win post-game polls.
COLLEGE PARK, Md. (Jan. 30, 2015) — Executive education activity at the University of Maryland’s Robert H. Smith School of Business grew by more than 22 percent in 2014— eclipsing the 7 percent industrywide rate, according to the International Consortium for Executive Education (UNICON).
Logistics Professor Philip T. Evers, who has taught sports business at the Smith School, tackles five Super Bowl questions: 1. Who will win? 2. What is the economic impact of hosting the game? 3. Is Super Bowl advertising a good investment? 4
Annapolis, Md., is the latest city to join the fight against Uber. But abiding by government regulations isn't part of the company's long-term strategy, says Smith Professor Brent Goldfarb. He says Uber is betting its popularity will lead to changes in the regulation of the taxicab industry. "I don't expect Uber drivers to change their behavior
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.