When a video of unhygienic behavior by a Domino’s Pizza employee went viral on YouTube and came to the attention of bloggers nationwide, company management turned to Twitter to address the issue and ease its customers’ food safety concerns. The episode was a graphic (revoltingly graphic!) depiction of the way online communities and the content they create have the power to boost a company’s sales and reputation, or sink it
When Christos Marafatsos ’09 and longtime friend Kosta Dionisopoulos started Delta Produce in 2009, they never dreamed that only two years later their business would be featured in Bloomberg BusinessWeek as part of an entrepreneurial contest.
Look for more big-impact research from Smith faculty in the area of social media. The following working papers are available on SSRN. Contact individual faculty members for more information about their specific area of study.
Smith is the place for entrepreneurs, whether you’re planning to start your business in the U.S. or abroad. The Dingman Center for Entrepreneurship is continuously pushing the boundaries of teaching and learning with its focus on practical entrepreneurship, global innovation and international classroom experiences. And over the past ten years it has increasingly built an impressive portfolio of global opportunities for Maryland students.
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.