Roland Rust, executive director of the Center for Excellence in Service, has just published The Handbook of Service Marketing Research. This volume brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society.
The University of Tampere in Finland partnered with the Center for Excellence in Service (CES) to offer an executive education program focusing on service marketing and management.
COLLEGE PARK, Md. — Starting this summer, the University of Maryland’s Robert H. Smith School of Business, Office of Executive Programs, will direct the U.S. Customs and Border Protection Leadership Institute.
Something significant will happen for the Smith School of Business at the Academy of Management’s annual meeting Aug. 1-5, 2014, in Philadelphia. Debra Shapiro, the school’s Clarice Smith Professor of Management, will start a one-year term as president-elect of the professional association.
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.