Google changes its logo every day with clever home page animations, but the latest iteration is more permanent. Weeks after announcing Alphabet, a new parent company, the search engine giant unveiled a new logo on Sept. 1, 2015. Smith School marketing professor Rosellina Ferraro says Google's change is "not so different that it’s going to change anything in consumers’ minds about the brand” — unlike some other
Weekly Washington Post columns featuring Smith School experts.
This month, freshmen in the Class of 2019 will attend a series of events to kick-off their experience at the University of Maryland’s Robert H. Smith School of Business. Smith student Philip Peker ’18 writes about “The War for Talent” event on Sept. 1, 2015.
Some foreign retailers in China are stumbling. Others are thriving. Count Home Depot and Best Buy among recent failures. On the other hand, the likes of Gap and Decathlon have done well. The degree of success or failure “is driven by some combination of industry concentration, product and brand differentiation, first-mover advantage and local adaptation,” write Smith professor Anil K. Gupta and MBA alumnus
Google changes its logo every day with clever home page animations, but the latest iteration is more permanent. Weeks after announcing Alphabet, a new parent company, the search engine giant unveiled a new logo on Sept. 1, 2015. The timing makes sense, says Smith School professor Rajshree Agarwal. Although most aspiring leaders don't have their own logos, they do have personal brands that require attention. “Think
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.