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Smith Business Close-Up: Summer Drought Leads to Fall Price Hikes

Sep 17, 2012
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August 30, 2012 & September 2, 2012

The summer of 2012 saw record droughts in much of United States, particularly the Midwest, impacting the growing season for the nation’s farmers. With entire crops lost, many of the effects are yet to be seen on the grocery shelves.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Jie Zhang talks about what consumers can expect and how retailers and marketers might react.

Zhang is an associate professor of marketing and the Harvey Sanders Fellow of Retail Management at the Smith School. Her research applies econometric and statistical models to study consumers’ purchase behavior and responses to various promotion programs, and then she designs innovative decision support tools for marketers based on these models. Zhang teaches retail management and has published research in marketing and management journals such as Marketing Science, the Journal of Marketing Research, and Management Science.

About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.