Smith student Philip Peker ’18 writes about the “Real Life, Real Talk ” second annual conference on April 14, 2016, sponsored by the Undergraduate Program and the Office of Career Services at the University of Maryland’s Robert H. Smith School of Business.
Mark Wellman, clinical professor and director of the College Park Scholars Business, Society & Economy (BSE) program, was presented with the “The Face of Their Field” Award at the Sixth Annual Faculty/Staff Appreciation ceremony organized by students and staff in the College Park Scholars community held on Friday, April 29, 2016.
A team of five undergraduates from the University of Maryland’s Robert H. Smith School of Business took home second place in this year’s Wake Forest Marketing Analytics Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 2 weeks of preparation and an intense day of competition, the students returned triumphantly to College Park with the second place trophy and $5,000 in prize winnings. Smith won the competition in 2015, 2013 and 2009.
Does China’s first quarter GDP growth of 6.7 percent signal that the country is solidly on course for growth between 6.5 and 7 percent per year by 2020 — a key benchmark to its recently adopted five-year plan? “Let’s be cautious,” says Smith School management professor Anil K. Gupta. During a recent CCTV America interview, he gives two caveats.
Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or consumer sentiment as measured in surveys. An ambitious new study from the Smith School examines how messages about brands across various channels interact in a complex set of feedback loops the authors call the "echoverse."
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.