The Department of Marketing at the University of Maryland's Robert H. Smith School of Business recently helped unite top academics and practitioners worldwide to bolster the marketing profession.
Smith Business Close-Up
Thursday, November 29, 2012, 7:30 p.m.; Sunday, December 2, 2012, 7:30 a.m.
Many startups base their businesses on changing their customers’ behavior – which can be a challenge. But it doesn’t have to be so hard. The trick is understanding how customers make decisions and how to influence those decisions.
In this edition of Smith Business Close-Up, the Smith School’s Rebecca Ratner talks about her experience working with entrepreneurs at Silicon Valley’s behavioral economics summit for startups, StartupOnomics, and the takeaways
Thursday, November 15, 2012, 7:30 p.m. & Sunday, November 18, 2012, 7:30 a.m.
Organizations are often in a race to increase productivity – a good thing in the business world. But too much service productivity can actually cut into a company’s revenue, according to new research from the Robert H. Smith School of Business at the University of Maryland.
In this edition of Smith Business Close-Up, the Smith School’s Roland Rust talks about his new research that finds lower productivity can often lead to a better bottom line.
Thursday, November 1, 2012, 7:30 p.m. & Sunday, November 4, 2012, 7:30 a.m.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School ofBusiness, Nick Seybert talks about his new research that looks at the size of CEO’s signatures on annualSEC filings to measure narcissism and how that relates to firm performance.
Thursday, October 18, 2012, 7:30 p.m. & Sunday, October 21, 2012, 7:30 a.m.
As the 2012 presidential race accelerates toward Election Day, campaign strategy in both camps has negative messages flying fast, with sounds bites and ads traveling far and wide.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about how the presidential candidates are – or should be – building their brands on the campaign trail.
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.