Twitter, Facebook, discussion blogs, review sites – consumers are out there talking about businesses and products, and those business should be paying attention. How can marketers monitor these online conversations use it to their advantage? [VIDEO]
Smith Business Close-Up
Hedge funds have been characterized as an investment vehicle exclusively for the wealthy. What makes these elusive funds so lucrative and can an average investor get in on them? [VIDEO]
This summer, Smith joined the ranks of other LEADing university, hosting its first Leadership, Education and Development (LEAD) program at the school from July 14 through Aug. 1. The elite program brought 30 minority students from across the nation to College Park to learn more about business and leadership. [VIDEO]
If you got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use. According to the study, people flaunting the brands they use in a conspicuous manner – such as obnoxiously displaying a designer handbag label or wearing Gucci sunglass indoors – is a big turn-off for many consumers. [VIDEO]
Whistleblowers can play in important role in putting a stop to unethical or illegal behavior within organizations. But how can organizations head off unethical behavior in the first place? Does it only come from the top down? [VIDEO]
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.