Curt Grimm, Dean’s Professor of Supply Chain and Strategy, described coaching his young son’s softball team to a rapt audience in Frank Auditorium. Grimm knew that only two of the children could reliably catch the ball. So he put those boys at first and second base, and then instructed their teammates to only throw the ball to first and second. It proved to be a winning strategy, because his son’s team took the championship that year. Grimm asked his audience to assess his competitive strategy: was it good, bad or ugly?
Smith Business Close-Up
Oct. 1, 2010 – The Center for Excellence in Service (CES) at the University of Maryland’s Robert H. Smith School of Business hosted the Social Media Forum, which invited social media and marketing industry practitioners to discuss how marketers leverage social media.
Hugh Courtney, vice dean of the Smith School, opened the day by acknowledging the attendees’ and panelists’ various backgrounds, saying, “The right people are gathered here today.”
All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets?
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Wendy Moe, associate professor of marketing, discusses how organizations can use interactions that happen with their brand on social networks.
A recent Wall Street Journal article reported that U.S. companies have been stockpiling cash and cash equivalents. According to the Federal Reserve, cash balances at nonfinancial companies are at the highest level ($1.84 trillion) since 1952. On a different measure, Cash represents 7% of all assets, the highest level since 1963. What’s causing companies to stockpile and how will this effect the economy?
The charitable has definitely felt the effects of the financial crisis and continued recession, experiencing decreases in giving for the first time in decades. With tighter budgets to work with, nonprofit organizations need to more strategic that ever when allocating funds.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, S. “Raghu” Raghavan, professor of management science, discusses how nonprofits can be
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.