As the 2012 presidential race accelerates toward Election Day, campaign strategy in both camps has negative messages flying fast, with sounds bites and ads traveling far and wide. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about how the presidential candidates are – or should be – building their brands on the campaign trail.
Smith Business Close-Up
September 13, 2012 & September 16, 2012
This year’s presidential election may very well come down to the economy and stock market performance between now and Election Day. Is there any way to forecast outcomes, and what will the election results mean for the economy and markets going forward?
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, David Kass talks about the presidential race and the economy.
August 30, 2012 & September 2, 2012
The summer of 2012 saw record droughts in much of United States, particularly the Midwest, impacting the growing season for the nation’s farmers. With entire crops lost, many of the effects are yet to be seen on the grocery shelves.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Jie Zhang talks about what consumers can expect and how retailers and marketers might react.
Thursday, August 2, 2012, 7:30 p.m.; Sunday, August 5, 2012, 7:30 a.m.
Digital intelligence, the ability to understand and make use of the power of information technology to one’s advantage, is becoming a critical skill for survival and success in today’s economy. Information technology (IT) can make or break any type of organization – large or small. Most companies are just beginning to figure out how to integrate IT, and they’re hiring CEOs and top executives based on ability to navigate the digital future facing their industries.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Melissa Carrier talks about the emergence of internal changemakers in organizations.
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.