A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).
The rankings, in an article titled “From academic research to marketing practice: Exploring the marketing science value chain,” are determined by the opinions of marketing managers and cover publications dating back to 1982.
Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
A new book, "Social Media Intelligence” (Cambridge University Press), by Wendy Moe, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, details solving such a conundrum through understanding the behavior driving online consumer opinion data and leveraging such insight into actionable marketing strategy.
Time and time again business leaders go in front of the press to discuss a controversial issue and end up making a bad situation even worse. Even some of the world’s most savvy businesspeople are subject to the occasional press conference gaffe or unfortunate media statement. On February 21, 2014, MBA students at the University of Maryland’s Robert H. Smith School of Business got the opportunity to put themselves in the shoes of those corporate executives on the hot seat trying to navigate the rocky waters of a mid-crisis press conference in this year’s
What I do: Vice president of finance and strategy for Pixar Animation Studios. Is responsible for accounting functions; financial scheduling and resource planning for the films; oversight of Renderman, Pixar’s software subsidiary; and finance and operations for an ancillary studio in Vancouver that produces short films. Provides guidance on long-term strategy, such as where to make technology investments, how many projects to have in development and how projects are staffed.
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.