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Apr 29, 2015
World Class Faculty & Research
 
Congratulations to the following faculty and PhD alumni from the marketing department at the University of Maryland's Robert H. Smith School of Business:
 
Finalist, 2015 Marketing Science Long-Term Impact Award 
Dave Godes' paper with Dina Mayzlin  “Firm-Created Word-of-Mouth Communication: Evidence from a Field Test,” Marketing Science, Volume 28, issue 4, 2009, (July/August), pp. 721-39,  is a finalist for the Long-Term Impact Award. This paper was also a finalist for the John D. C.
Apr 29, 2015
World Class Faculty & Research

Smith School Professor and Assistant Dean Rebecca Ratner talks with Huff Post Live today, Wednesday, April 29 at 4 p.m./EDT.

Many people feel embarrassed about doing fun activities alone, such as dining out or going to a movie. Ratner's research finds that when solo consumers do venture out, they enjoy themselves more than they expect. The challenge for companies that offer fun experiences is to figure out how to market to solo consumers.

Watch the show.

Apr 29, 2015
Experiential / Reality-based Learning

As tax season comes to a close, the new Volunteer Income Tax Assistance (VITA) chapter at the University of Maryland’s Robert H. Smith School of Business celebrated their first season of operation, and almost 100 returns filed successfully.

The VITA program was established by site coordinator Samuel Handwerger and professor Martin Loeb, with help from Wei Wu ’13 and 12 core student volunteers.

Apr 29, 2015
Entrepreneurial Spirit

Profit-driven entrepreneurs do more to help low-income families than many activists with social missions, keynote speaker Iqbal Quadir said April 24, 2015, at the fifth annual Emerging Markets Forum in Washington, D.C.

Apr 27, 2015
Experiential / Reality-based Learning

Philip Peker, Smith Class of 2018, writes about the Smith Start Etiquette Dinner

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About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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