On March 28, 2014, at the North Marriott Hotel & Conference Center in Bethesda, Md., students, faculty and business professionals met for the third annual Smith School Business Summit. This year’s theme looked at innovation as an essential building block for the prosperity and survival of corporations. With more than 600 registered attendants, it was the largest Summit yet.
Smith School of Business Professor Lawrence A. Gordon recently co-developed a formula to determine how much a company should invest in cybersecurity. Now, he targets University of Maryland honors students with this innovation.
His course, Accounting and Economic Aspects of Cybersecurity, introduces financial management principles to a discipline grounded in computer science and engineering.
The National Institute of Justice (NIJ) recently awarded funding to Dr. Sally Simpson for her research grant, White-Collar and Corporate Frauds: Understanding and Measuring Public Policy Preferences, with Co-PIs Dr. Mark Cohen (Vanderbilt University) and Dr. Tom Loughran (UMD). This research will investigate the costs of white-collar crime. Read more.
Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.