The University of Maryland’s Robert H. Smith School of Business has inspired and motivated young minds for nearly a century. Now, for the first time, the school is leveraging the impact it can have on lives and careers in an advertising campaign aimed at prospective students for its graduate programs. Aptly called “The Smith Effect,” the campaign, created by the school's ad agency Carton Donofrio Partners of Baltimore, showcases the impact the Smith School experience had on part-time Smith MBA students Derek Shewmon and Deepa Janakariman. Shewmon won
The Robert H. Smith School of Business at the University of Maryland is proud to announce that first-year Smith MBA student Lakshmi Sankar and her team placed first at the 2011 Sony Marketing Strategy Case Competition, held February 18–19, 2011.
The world-premiere of a rap video is not your typical event for the University of Maryland’s Robert H. Smith School of Business. But then again, everything about the third annual Social Enterprise Symposium, hosted by the Smith School’s Center for Social Value Creation March 31, 2011, encourages students to think beyond business as usual to innovative ways to incorporate social good into good business.