Much of advertising is visual—TV commercials, print and Web site ads, billboards. So what draws consumer attention—when they’re shopping, Web surfing or just out on the town? Does that attention-grabber build or destroy brand value?
Rainer Böhme, of the Institute of Systems Architecture at Technische Universität Dresden in Germany
Tyler Moore, of the Center for Research on Computation and Society at
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.