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Jan 04, 2010
Top News

GM-teamA team of undergraduates at the Robert H. Smith School of Business, University of Maryland, placed second and took home $2,000 in the General Motors “GM&U” Marketing Challenge. The challenge: create an integrated marketing communications plan for GM’s new College Discount Program.

Dec 16, 2009
Experiential / Reality-based Learning

A team of undergraduates at the Robert H. Smith School of Business, University of Maryland, has made it to the final round in General Motors “GM&U” Marketing Challenge. Drexel University and Syracuse University are the other two finalists in the case competition. The challenge: create an integrated marketing communications plan for GM’s new College Discount Program.

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About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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